ATMO Group has started serial production in Eskişehir through URZAT, its joint venture established as part of the Group’s manufacturing investment in Türkiye. Locally produced SWM G01 Pro models will reach showrooms across the country as of January 2026.
By expanding its presence from distribution into manufacturing, ATMO Group has taken a major step in strengthening its long-term position in the region. Following the completion of test production at the Eskişehir Organized Industrial Zone, serial production of the SWM G01 Pro officially began in December.
For ATMO Group, starting production in Türkiye represents more than a commercial milestone. It is a strategic, long-term investment and a core pillar of the Group’s regional growth vision. The URZAT joint venture stands as one of ATMO Group’s most significant industrial investments in Türkiye and enables the Group to directly manage production and quality control processes on site.
ATMO Group views Türkiye not only as a market, but as a regional manufacturing hub with long-term strategic importance. With the successful completion of test production, the transition to mass production has now been achieved, and locally produced SWM G01 Pro models are scheduled to be available across the dealer network starting January 2026.
ATMO Group entered the Turkish market at the end of 2023 in partnership with SWM Motors, a brand operating under China’s Shineray Group. This cooperation has since evolved into a new phase with the establishment of the URZAT joint venture and the launch of local manufacturing operations. Following the strategic partnership with Urzema Holding, serial production was achieved in approximately 1.5 years after the investment decision.
Reaching the production stage in less than two years reflects ATMO Group’s structured, disciplined and long-term approach to the Turkish market. Manufacturing is positioned as a fundamental element of the Group’s sustainable growth strategy in the region.
The SWM G01 Pro has been specifically positioned for the Turkish market. Its equipment structure, driving characteristics and overall product configuration were shaped in line with local market expectations and dealer network feedback. The locally produced G01 Pro represents the concrete result of this market-oriented approach.
With local production, ATMO Group is now able to manage production and quality control processes directly on site. This ensures stable product standards and consistent quality across all vehicles delivered to customers.
The locally produced SWM G01 Pro will be offered with a 5-year or 150,000 km warranty and will be available across Türkiye starting January 2026, with a special launch price starting from 1,899,000 TL.
