ATMO Group has officially launched its local production journey in Turkey with the SWM and JAC brands. Under the joint venture Urzat Otomotiv A.Ş., established in partnership with Urzema Holding—one of Turkey’s leading industrial groups—the first vehicles have started rolling off the production line at the Eskişehir Organized Industrial Zone as of September 2024.
Production began with the SWM brand, introducing the G01 PRO as the first locally manufactured model. In the coming years, G03F and an MPV model will also be added to the SWM product line as part of local manufacturing plans.
For JAC, the first production model will be the fully electric E30X, with production starting by the end of the year. In 2025 and beyond, a plug-in hybrid pick-up and an electric SUV will also join the production portfolio.
ATMO Group aims to position this investment not only as a milestone for the Turkish market but also as a strategic hub for the Balkan region and surrounding export markets. All vehicles will be developed and produced in line with high-quality standards and tailored to regional mobility needs.
Simultaneously, the company is launching training programs, a robust spare parts supply system, and an after-sales service network. Locally produced models will be offered with a 5-year or 150,000 km warranty, demonstrating ATMO Group’s strong long-term commitment to the region.
