As part of its Balkan expansion strategy, ATMO Group showcased its growing portfolio at the Belgrade Auto Show, drawing attention with SWM and JAC brands. It was the first time these brands—distributed by ATMO Group in the region—were introduced to such a broad audience, attracting interest with their modern SUV and electric vehicle designs.
Throughout the exhibition, the company received test drive requests, distributor applications, and held discussions regarding fleet purchases. The event significantly strengthened ATMO Group’s brand perception in the Balkans, as its multi-brand structure appealed to a wide range of visitors.
Anton Chernov, CEO of ATMO Group, stated: “For us, the Belgrade Auto Show was more than just an exhibition—it was a powerful statement of our commitment to growth in the Balkans. Together with our team, we had a productive experience enhancing brand visibility and building strong business partnerships.”
