In 2024, ATMO Group officially launched the Italian-rooted SWM brand in the Balkans, bringing its dynamic and modern SUV models to the region. Following its successful expansion in Turkey, ATMO Group took the first step in its regional growth strategy by opening its Serbia office and initiating brand introduction efforts for SWM.
With spacious interiors, affordable pricing, and distinctive design, SWM models quickly attracted the attention of Balkan consumers. Regional showroom setups and dealer agreements were executed swiftly, while test drive campaigns and localized marketing activities helped build strong connections with customers.
ATMO Group aims to deliver the Italian design flair and German engineering quality of SWM consistently across Balkan countries. With a localized, responsive strategy and solid operational infrastructure, the company is committed to positioning SWM as a long-term success story in the region.
